Source: Chicago Tribune:
“As the owner of Quenchers, one of the city’s first destination beer bars, Earle Johnson tapped into the power of nostalgia to draw customers.

Mr. Johnson stocked beer from nearly every country imaginable; when people returned from vacation — say, in Argentina — and wanted to tap into the memory of drinking a beer on the beach, they could head to Quenchers in Logan Square and find that particular brew.” read more at ST

Next time you come to Map Room, hoist one for Earle.